As was hit on by WildNight in their post there are a number of helpful things fans can do right now with the album out fresh is the following:
FAN REVIEWS - Log onto iTunes, Amazon.com and other music sites and post your review/comments on the new album. Be honest, you don't have to say you think it's Johns best album ever if you don't feel that way, but post your comments, educate readers about the project and encourage them to check it out. Most importantly make sure you vote/rate the album.
TELL THE WORLD - Post to your Facebook/blog/Twitter letting the world know the album is out and that people should check it out. There is a promotion coming in a few days that will let people listen to the full album online!
Peer marketing is the most successful way of getting people to check this album out. Tell people they NEED to hear this album and why. Also be thinking of people who like other genre's of music that maybe John would not have appealed to so easily as in the past. For example my wife's parents are real old school country fans. They like the album very much.
You never know who might be the right "fit" with this album!
Push them to watch John's interview and performances on Mellencamp.com from Tavis, those will serve as a great introduction to the album!
REQUEST - Please continue to request the song & album at the stations / radio formats mentioned in this thread:
http://www.mellencamp.com/forum/index.php?topic=8.0 
